With Silicon Valley housing many of the tech tycoons, it is increasingly becoming a significant market for luxury products, especially jewelry. This affluent demographic is one of the most important target markets for jewelry brands and with their unique needs, those who are unable to cater to this niche will be missing out. (StephenWebster noted that the tech community appears primed to be the first adopters of lab-grown diamonds, with Diamond Foundry — the leading company in the sector — located right in San Francisco."

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