Tiffany & Co presents itself with a strong sustainability mandate and has stronger diamond traceability tracking in place than most other jewelers in the industry.
Tiffany & Co is selling diamonds from the Russian government miner which people are now finding to be conflict diamonds due to their proceeds directly benefitting Putin.
Tiffany & Co is inaccurate in its representation of underground diamonds in that it is not true that it takes billions of years to form a diamond in Earth; in fact it may take as little as one hour during the eruption that forms diamond and brings it closer to the surface of the Earth.
Tiffany & Co is selling identical diamonds at as much as three times the market price:
Tiffany & Co is not offering consumers the choice of a sustainably created diamond.
There's no better place to have breakfast.
Truth in Diamond Rating: B-