The game is changing in the diamond industry and it’s taking the wedding industry along with it. The Today Show delves into how lab-grown diamonds are pushing modern weddings toward a positive shift, giving life to the new generation of sustainable ceremonies. The Today Show goes behind the scenes at our San Francisco foundry where our President of Production, Kyle Gazay demonstrates how we create diamonds, atom by atom, with the same chemical make-up as the mined diamonds.

 

Watch the full video here.