De Beers' announcement of the Lightbox line, its latest brand of lab-grown jewelry, has been a shock for many players in the diamond industry. From 'self-cannibalization' to 'disruptive innovation' the words used to describe this abrupt shift by De Beers, the world's largest diamond miner, was a testament of the confusion in the market. However, at Diamond Foundry, we welcome this move and recognize it as a response to the increasing interest and demand for the lab-gown and sustainable diamonds. Click here to read the full article by Diamond Wold.