Research is showing that sustainability is becoming one of the most important priorities for our purchases. Today’s consumers are willing to pay a premium for products that have a low environmental impact and are socially responsible. Although a hot topic for over a decade, what constitutes a sustainable business still requires further clarification. Just in time, CFDA, The Council of Fashion Designers of America, Inc., has released a new report shedding more light on the definition and effective implementation of sustainability, in the fashion industry. At Diamond Foundry we are passionate about furthering the conversation and supporting the industry as it leads toward a more positive future.
Sustainability starts from the ground up, with innovation and creativity. CFDA proposes a new definition based on which “Sustainability is great design. It is based on a deep understanding that all things are interconnected in this world.” Becoming the world’s first carbon neutral diamond producer is the product of years of groundbreaking research and development. By leveraging innovative technology, we are able to cultivate diamonds that are not only atomically identical to their mined counterparts, but also with certain origins and minimal environmental and societal impact.
The only difference between man-made diamonds and their mined counterparts, as reported by the International Grown Diamond Association (IGDA), is that “one was created within and extracted from the Earth, and the other was created in a state-of-the-art laboratory.” The negative consequences of mining need no further exploration, and the existence of the lab-grown diamond industry was also a solution to minimize these environmental adversities. Our diamonds do not have any negative implications on the planet, and they are the one and only diamonds produced by a certified carbon-neutral company.
The consumers of today are also looking for versatility and options, in addition to ethical products. As outlined by CFDA, “The gap between millennials’ stated interest in sustainability and their actual purchasing patterns is not due to lack of conviction but product availability and lack of clear marketing.” Based on the latest report by IGDA, 66% of millennials would consider lab-grown diamonds. By offering high-quality and versatile choices, at Diamond Foundry we are aiming to close the gap between the commitment to sustainability and purchasing behavior. We offer the largest selection of 39 novelty diamond cuts and with our 3D Design Studio, users can customize their engagement rings and have access to over 3,500 made-to-order styles.
At Diamond Foundry, we are committed to reimagining the industry by operating a responsible, honest and transparent business. To achieve high levels of sustainability, we focus on the big picture and leverage innovation to offer products that not only exceed quality standards but also delights the needs of the consumers of today and tomorrow.