Redefining luxury and moving toward a more inclusive future in the fashion industry was the inspiration behind Balmain Men SS 2020 runway show, and the driving force behind Diamond Foundry’s partnership with the fashion powerhouse. “We are thrilled to partner with Balmain and continue our support of (RED) and their incredible mission. There is perfect synergy in our shared vision and values with the creative team at Balmain. As a global fashion leader, Olivier is constantly innovating and pushing the boundaries of design, and we are excited about our upcoming collaborations” says Mona Akhavi, the VP of Marketing at Diamond foundry.
Every season, a hand-picked group of the fashion elite gather together in closed doors to view the latest fashion collections, and the rest of the “public” has no choice but to resort to their social media to get a glimpse. This idea of restrictive exclusivity encouraged Olivier Rousteing, the designer and creative director behind Balmain, to showcase his menswear collection as part of la Fête de la Musique, Paris' annual all-night celebration of music, on June 21, 2019. The outdoor presentation celebrated the inseparable intertwining of fashion and music, with over 2,000 invitees, set up inside the French capital's historic, 400-year-old Jardin des Plantes.
All invitees were asked to join Rousteing, Balmain and the music artists in supporting (RED), an organization which Diamond Foundry has partnered with in 2018, and raised nearly half a million dollars by creating the all-diamond (RED) ring and donating all the proceeds to support their fight against HIV/AIDS. “We are so grateful to Olivier and everyone for lending their talent and unrivalled creativity to (RED)’s fight against HIV/AIDS. This incredible event will harness the energy of fashion and music to not only raise money but also bring real heat and awareness to a disease that remains a crisis today” says Jennifer Lotito the COO at (RED).
We are thrilled to partner with Balmain in September 2019 once again, during Paris Fashion Week Women SS20, and will announce a collaboration with Diamond Foundry created diamonds alongside Balmain’s new collection. At Diamond Foundry, we are passionate about empowering the industry to propel toward a more positive future, and by creating synergistic partnerships with like-minded brands, we strive to make an even more vigorous impact.